DIWA

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A smart tourism infrastructure concept designed to address fragmented tourism information and improve decision-making for both tourists and tourism stakeholders. DIWA integrates real-time crowd indexing, predictive analytics, GIS-based spatial visualization, and AI-powered itinerary assistance to transform tourism data into proactive insights and personalized travel experiences. It was entered in the IT Marketing Challenge of the International Research Conference on Information Technology Education (IRCITE) — an annual event organized by the Philippine Society of Information Technology Educators - Central Luzon (PSITE-CL) that gathers educators, researchers, and students to share technology innovations and research.

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Tourists and tourism stakeholders rely on fragmented information when deciding where to go, when to visit, and how to plan their activities. Existing tourism information often fails to reflect changing crowd conditions or provide personalized recommendations based on real-time circumstances. DIWA was conceptualized to address this systemic gap by combining tourism data, spatial intelligence, and AI-assisted decision-making.

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Marketing Plan Lead — crafted the marketing plan and business strategy for DIWA as an IT marketing competition entry. Developed the product positioning, target market, value proposition, marketing strategy, and presentation used to communicate DIWA's potential as a smart tourism infrastructure solution.

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• 01Developed the marketing plan and overall business strategy for DIWA.
• 02Defined the target users, market positioning, and value proposition of the proposed platform.
• 03Designed the proposed real-time crowd indexing concept for understanding tourism destination conditions.
• 04Incorporated predictive analytics and GIS-based spatial visualization into the proposed solution.
• 05Proposed an AI-powered itinerary assistant for personalized travel recommendations.
• 06Developed the concept and supporting pitch presentation around smart tourism infrastructure.

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DIWA is explicitly a concept and marketing proposal, not a deployed production system — no implementation metrics or performance claims are made.

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